"Windowless Boxes" Reimagined: RH Opens New Lifestyle Experience in Napa

RH, formally known as Restoration Hardware, is notorious for not being your average furniture retailer. The company has transformed the luxury retail market by constructing elaborate high-end home-furnishing stores, better described as galleries, that create an interactive retail experience. Over the last few years, RH’s CEO and chief innovator Gary Friedman has further reimagined the traditional retail store, or what he calls “…archaic windowless boxes,” with the addition of several hospitality components being integrated into the luxury spaces. Friedman explains, “We don’t build retail stores – we create inspiring spaces ...